About

Promakeupstore’s main focus is to provide professional quality makeup products and tools to both pro-makeup artists and the makeup lover in general. It all started in 2008, literally during a phone call with Liz Yu, the owner and creator of Yaby Cosmetics in Canada. I always brought back pro brands from the US and Canada for my own kit, and when I jokingly suggested to Liz I could bring Yaby to Europe, all of a sudden the idea for the store was born.
Having a history of 23 years in the beauty industry as a makeup artist and hair stylist gives me a good starting point, knowing what the professionals need on an everyday basis working on movie sets, trailers, location jobs, studios, schools, salons, and spa’s.
I wanted to provide them with products that are high in quality, are tolerated by even the most sensitive skins, and that stand up to all of the challenges a pro environment can throw at them. All this, at the best prices possible.

And if it’s good enough for a pro, it sure is good enough for all makeup lovers.
With the internet being full of youtube artists posting tutorials, everyone can look and feel like a pro. And the realization grows, that you don’t need to be a pro to be able to use pro products. All you need to experience that, is right here at your fingertips.

This blog will not only be about the store and it’s products, I will also try and give you some insight in the life of a makeup artist and webstore owner.
Thank you for stopping by, leave a comment if you like, or share on Twitter, Facebook and such. I love sharing information and talking beauty, makeup and life in general!

Monique

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