Read-The-Label: Beauty So Clean Brush Cleanser

I was very curious about the Beauty So Clean Brush Cleanser, so I decided to take a look at the ingredient list:

Aqua, Alcohol, Sodium Laureth Sulfate, Cocamidopropyl Betain, Propylene Glycol, Cocamide DEA, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Aurantifolia (Lime) Oil, Salix Alba (Willow) Bark Extract, Polysorbate 20, Disodium EDTA, Limonene, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.

Aqua, or water, the main solvent.
Alcohol is the next in line. I’m worried about the amount of sanitizing this product does, since a percentage of 70% is required to kill any bacteria. Next up the list is Sodium Laureth Sulfate. This is quite an agressive cleanser. Since you use this cleanser only on your brushes, and not on your face, I see no problem with this.
Cocamidopropyl Betain is one of the milder cleansers. Next to the Sodium Laureth Sulfate, this looks a bit odd.
Propylene Glycol is a humectant.
Cocamide DEA helps to maintain the right pH, very important to preserve to product.
Chamomilla Recutita (Matricaria) Flower Extract conditions the bristles of your brush, while Citrus Aurantifolia (Lime) Oil and Salix Alba (Willow) Bark Extract is added for their scent and anti-microbial properties. Polysorbate 20 is an emulsifier and Disodium EDTA is a chelating agent. A chelating agent is a stabilizer that is used to prevent the ingredients from reacting with trace elements, mostly minerals in water. Unwanted product changes to the texture, odor and the consistency are reduced.

Limonene is a perfume compound that has to be listed separately because it is a known irritant.
Diazolidinyl Urea is a preservative which fights a broad range of bacteria, while Iodopropynyl Butylcarbamate fights a broad range of viruses.

Overall, this brush cleanser is a powerful mix of disinfecting agents and cleansers.

Until next time,


Big Changes Coming to IMATS 2013

IMATS Los Angeles News: New dates for IMATS Los Angeles & London 2013

Starting next year, IMATS is switching its Los Angeles and London shows! IMATS Los Angeles 2013 will be held Jan.18-20; IMATS London 2013 will be held June 21-23. Additionally, IMATS London 2013 is returning to Central London-it will be held at the Olympia National Hall Kensington.

This change comes about, in part, because of exhibitor and attendee requests to have the London show during a warmer and less snowy time of year and closer to central London. Each show will still have the same great quality you can expect from IMATS.

Tickets for IMATS Los Angeles and London 2013 will be on sale starting Monday, June 25 at

Free IMATS Admission With a Make-Up Artist Gold Pro Card

IMATS Toronto 2012 News: Make-Up Artist magazine Gold Pro Card

The Gold Pro Card is available to make-up artists represented by agencies, top trade unions or make-up effects shops or those working in theater. With the Gold Pro Card, you get free entry into all IMATS locations and pro-only times at select IMATS, as well as a 50-percent discount on Make-Up Artist magazine subscriptions, a 10-percent discount at the Make-Up Artist Shop and other benefits. To request an upgrade from a regular Pro Card, email Click here to apply for a Pro Card.

Throughout the IMATS weekend, Make-Up Artist Pro Card holders can also enjoy preferred classroom seating.

The basic Pro Card—available to other professional make-up artists—also gets you into exclusive pro-only times at select IMATS, expedited entry during normal show hours, a 15-percent discount on Make-Up Artist magazine subscriptions and other special offers. To apply for theMake-Up Artist Pro Card, follow this link to the form and list of required materials.

Taken from the site. As you all know I love these shows and I’m soo happy they decided to switch the dates. Last time I was in London, temperatures were way below freezing and we were wading knee-deep in snow. And because London is more than just IMATS obviously, I am looking forward to enjoying both the show and the city in the summer next year!
The change of venue, closer to the city is also a vast improvement! 
Yay for IMATS! 

Make sure to get your pro cards well in advance and take advantage of the pro-only hours. I enjoyed quiet shopping and networking last time. So much more relaxed than trying to beat the crowds at the counters. 

Hope to see you all there! 


Read-the-Label: Yaby Lip Color Refills

It’s no secret that I like refills. I also have three Zpalettes for my bronzers, blushers, concealers and a whole range of eyeshadows. Lip products can be great in refill form like the Yaby lip colour refills.  A review on the Yaby website tells that these babies are very creamy, highly pigmented and only require a few touch ups through the day. Sounds good! But what is in the product?
Well, here’s an ingredient list: Continue reading