Why Pinterest is the new black

Unless you’ve been hiding out in the desert somewhere, bereft of all things social, it’s been almost impossible to avoid the rise and rise of Pinterest.

Pinterest.com is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and whatever else they fancy. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Pinterest was intended to become a global platform of inspiration and idea sharing.

Another social sharing platform you sigh? As if we don’t have enough to do keeping up with Twitter, Facebook, Tumbler, Google+ and whatnot. Social sharing sites come and go and most die a quick and quiet death, but Pinterest is different. And that is because it is incredibly visual. And people are visual creatures. We love pictures. Which is why Pinterest has grown 145% in 2012 alone.

But beware: it’s addictive. I have spent many a night glued to my screen, wondering where people find all these beautiful images and repinning, liking and commenting on them like a woman obsessed. Only to find myself with way too little beauty sleep  to get me through the day ahead. So don’t say I didn’t warn you.

Of course Promakeupstore has a beautiful, ever evolving account which can be found here. It is maintained by myself and the lovely girls over at FashiontweetPR. For a look into my personal favorites, check out my personal Pinterest account here. You’ll find my personal faves on beauty,  food, fashion, hair, behind-the-scenes shots, DIY and much much more! Check it out, comment, repin and follow if you like!

Please share a link to your own account in the comments below, so we can follow you and enjoy your beautiful finds!

Have a great day!