Big Changes Coming to IMATS 2013

IMATS Los Angeles News: New dates for IMATS Los Angeles & London 2013

Starting next year, IMATS is switching its Los Angeles and London shows! IMATS Los Angeles 2013 will be held Jan.18-20; IMATS London 2013 will be held June 21-23. Additionally, IMATS London 2013 is returning to Central London-it will be held at the Olympia National Hall Kensington.

This change comes about, in part, because of exhibitor and attendee requests to have the London show during a warmer and less snowy time of year and closer to central London. Each show will still have the same great quality you can expect from IMATS.

Tickets for IMATS Los Angeles and London 2013 will be on sale starting Monday, June 25 at

Free IMATS Admission With a Make-Up Artist Gold Pro Card

IMATS Toronto 2012 News: Make-Up Artist magazine Gold Pro Card

The Gold Pro Card is available to make-up artists represented by agencies, top trade unions or make-up effects shops or those working in theater. With the Gold Pro Card, you get free entry into all IMATS locations and pro-only times at select IMATS, as well as a 50-percent discount on Make-Up Artist magazine subscriptions, a 10-percent discount at the Make-Up Artist Shop and other benefits. To request an upgrade from a regular Pro Card, email Click here to apply for a Pro Card.

Throughout the IMATS weekend, Make-Up Artist Pro Card holders can also enjoy preferred classroom seating.

The basic Pro Card—available to other professional make-up artists—also gets you into exclusive pro-only times at select IMATS, expedited entry during normal show hours, a 15-percent discount on Make-Up Artist magazine subscriptions and other special offers. To apply for theMake-Up Artist Pro Card, follow this link to the form and list of required materials.

Taken from the site. As you all know I love these shows and I’m soo happy they decided to switch the dates. Last time I was in London, temperatures were way below freezing and we were wading knee-deep in snow. And because London is more than just IMATS obviously, I am looking forward to enjoying both the show and the city in the summer next year!
The change of venue, closer to the city is also a vast improvement! 
Yay for IMATS! 

Make sure to get your pro cards well in advance and take advantage of the pro-only hours. I enjoyed quiet shopping and networking last time. So much more relaxed than trying to beat the crowds at the counters. 

Hope to see you all there! 



Why Pinterest is the new black

Unless you’ve been hiding out in the desert somewhere, bereft of all things social, it’s been almost impossible to avoid the rise and rise of Pinterest. is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and whatever else they fancy. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Pinterest was intended to become a global platform of inspiration and idea sharing.

Another social sharing platform you sigh? As if we don’t have enough to do keeping up with Twitter, Facebook, Tumbler, Google+ and whatnot. Social sharing sites come and go and most die a quick and quiet death, but Pinterest is different. And that is because it is incredibly visual. And people are visual creatures. We love pictures. Which is why Pinterest has grown 145% in 2012 alone.

But beware: it’s addictive. I have spent many a night glued to my screen, wondering where people find all these beautiful images and repinning, liking and commenting on them like a woman obsessed. Only to find myself with way too little beauty sleep  to get me through the day ahead. So don’t say I didn’t warn you.

Of course Promakeupstore has a beautiful, ever evolving account which can be found here. It is maintained by myself and the lovely girls over at FashiontweetPR. For a look into my personal favorites, check out my personal Pinterest account here. You’ll find my personal faves on beauty,  food, fashion, hair, behind-the-scenes shots, DIY and much much more! Check it out, comment, repin and follow if you like!

Please share a link to your own account in the comments below, so we can follow you and enjoy your beautiful finds!

Have a great day!